LINDA TAWIL
“Just being able to be in a position where I can develop products and give them to the universe, for them be affordable and amazing, really really makes me happy…it inspires me to continue to do what we do.”- Linda Tawil
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The multi-billion-dollar beauty company, Morphe Cosmetics could not have been possible without the creative mind of co-founder, Linda Tawil. Being a makeup enthusiast from a young age, Tawil always dreamed of being a successful business woman. Tawil is a true icon in the beauty industry, creating a worldwide beauty platform from the ground up is not an easy task. It takes a driven and diligent individual like Tawil to do so, and she goes above and beyond the definition of what a hard-working woman embodies.
Growing up Tawil always adored anything that had to do with beauty whether it was makeup, hair or fashion, Tawil was all for it. Unfortunately, throughout her childhood her family struggled so she could not get her hands on the products she always desired having. This not only inspired her to create products at an affordable price, but also to allow people to glam without hurting their bank account. Tawil is incredibly humble when it comes to recognition of the company, her business partner and brother Chris Tawil leave it all to their Morphe Babes along with fellow influencers when it comes to mentioning their success.
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Tawil herself is not only a boss business woman but also knows how to do incredible makeup looks herself. She is known for her signature matte red lip to match her professional but chic attire. Although she loves vibrant colors, she usually plays with natural shades in her everyday makeup routine. That is how she got inspiration to design one of Morphe’s best-selling palettes, the 35O Nature Glow. When it comes to products Tawil envisions each and every product to serve a purpose, whether it is bright colors, shimmers or mattes she has an amazing eye for what will break the internet.
Although her Instagram showcases her beautiful looks, it does not showcase her amazing friendships with fellow influencers to its full potential. When creating a company, it is important to stay as authentic but amiable to others and oneself as much as possible, which Tawil successfully accomplished. Starting as a trade show company, Tawil created one-on-one personal relationships with smaller beauty influencers at the time, with intentions to truly be friends with these beauty gurus. Well, friendships turned into partnerships very quickly as soon as Morphe transitioned from a small, trade show business into a retail phenomenon. Working with beauty experts not only grew the company but gravitated other influencers to work with Tawil because she is present and advocates for them while listening to all their ideas to build their dream palette. When a beauty guru gets the chance to collaborate with Morphe, it is nearly impossible to turn down such an amazing opportunity, especially when working with Tawil. From the growth of Morphe, Tawil has created amazing and lifelong friendships with talented influencers such as Jaclyn Hill, Jeffree Star and Nicole Faulkner just to name a few.
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Tawil absolutely embodies what it means to be self-made. Growing up she faced family hardships, mentioning that she went from having it all to suddenly losing everything. She was driven to create makeup accessible but the same quality of those that were considered high-end or luxurious. From being a trade show brand, Tawil and her brother Chris would do over 20 shows a year, traveling across the United States just to get exposure for Morphe. To save on shipping costs, the siblings would drive from state to state to transport their products to present. Tawil sacrificed and took a huge leap of faith to create the amazing company that is known by all beauty lovers today. Linda Tawil is the true embodiment of what it means to be a Morphe Babe.
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Morphe Cosmetics offers a complete lineup of cruelty-free makeup and artistry tools that includes brushes, eyeshadow palettes, foundation, concealer, lipstick, highlighter, contour, and so much more. Founded in 2008 among the artists and influencers of Los Angeles, Morphe earned its reputation for a bold approach to makeup that honors individuality and self-expression. Professional-grade products are made to break the internet, not the bank. You can find it all online at morphe.com or in Morphe stores. We got you, Morphe Babe.